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  • Writer's pictureAmu Fowler

Social Impact Startups Challenges: Mentor Shorts Demetrios & Amu


We had the privilege of hosting an insightful conversation with Demetrios Sapounas, a seasoned mentor with over 20 years of experience in the startup ecosystem. The discussion, facilitated by Amu Fowler, Founding Partner at Startups Ignite, provides practical advice for startups navigating the challenges of the entrepreneurial world.


Demetrios delved into two critical issues that startups often grapple with: understanding their target market and securing early-stage capital. Demetrios underscored the importance of identifying the market's needs, rather than being solely driven by an innovative idea. The conversation took an interesting turn as it shifted focus towards the unique struggles faced by social impact startups. Demetrios shed light on the tough balancing act these startups have to perform between advancing their mission and appealing to traditional investor funding. Throughout the interview, one theme stood out - the importance of flexibility. Demetrios emphasized the need for startups to be adaptable, to listen to the market feedback, and to be ready to adjust their approach while holding steadfast to their vision.

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